2025 Event Details
Coffee & Connections with Nerudo Coffee & Ingalls Pictures
Join us at Ingalls Pictures, on January 23rd from 8am-9am to connect with local marketing professionals!
No AMA membership required—everyone is welcome. The event is free, and so is the coffee-- but only to the first 25 attendees, so register now!
Free parking is available. Don’t miss this chance to network and enjoy a great cup of coffee!
Date: Thursday, January 23rd, 2025
Time: 8 - 9 am EST
Location: Ingalls Pictures (401 Hall Street Southwest #58 Suite B-148 Grand Rapids, MI 49503)
Creating a Groundswell: Building a Brand & Career By Knowing Your Audience
We know that marketing is equal parts art and science. How can we harness this mix for established and new brands alike? And how does this apply to how we market, nurture and grow the most important audience of all: ourselves?
Step through a career evolution from PR to creative strategy to entrepreneurship in an insightful reflection from Marissa Fellows — insatiably curious marketer, ideas person and founder of Great Lakes Tinned Fish — as she applies lessons from all facets of prior experience to the new challenges of building a brand and business from the ground up.
Key Takeaways
- Universal truths: Audience insights from the desk of a strategist
- Building a brand: A Great Lakes Tinned Fish case study with integrated marketing essentials
- A curiosity-first mindset: Tapping an entrepreneurial spirit at any stage of your career
BIO
Marissa is an award-winning strategist whose work has translated into effective earned media, brand activation and stakeholder engagement for clients ranging from late-stage start-ups to major brands and cultural institutions like Google, Johnson & Johnson, and Harvard, with ghostwriting published in Information Week, Huffington Post, VentureBeat, and Inc. Ever curious about human behavior and the art of a good brief, her passion for bringing people
together — through shared space or common ground — shines through in all she does.
After working at boutique and global agencies for more than a decade, she now owns her own consulting firm, Goodfellows Creative, specializing in experiential design, integrated marketing planning, audience research and branding (copy and strategy). In 2024, she founded Great Lakes Tinned Fish and uses creativity and divergent thinking every day to lead and grow a CPG brand from idea to market.
Outside of the office, Marissa is deeply committed to the arts, civic engagement, women’s empowerment, local food ecosystems, and enjoying life by the water.
You can reach her at marissa.c.fellows@gmail.com or via LinkedIn: www.linkedin.com/in/marissafellows.
Date: Tuesday, February 11th, 2025
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
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