January 16th, 2017

by Dan Gibson

This past Tuesday Emily Richett-Hughes helped us discover how modern media continues to progress and how the changes are opening up exciting opportunities. If you’re feeling disappointed that you happened to miss out on our latest luncheon event, as always, we’ve got your back. Check out top take aways heard straight from attendees and connect with us to keep the conversation going. We’re experiencing a complete shift in the PR industry as social media allows everyone to be a “journalist” You don’t need to be an expert to have your voice heard, Simply contributing to the conversation is extremely powerful. Spend some extra time to know your story and come up with creative ways to share that with your audience. It’s easy to... Read More

September 28th, 2015

by Rebecca Dutcher

Public Relations today is far more than news releases. Really, they are the reference point to a story – but it is the story that people connect with and engage with. News coverage or sharing by influencers in the social media space doesn’t start with your press release. It starts with building relationships, and maintaining them overtime. The Internet has changed the jobs of PR professionals (and marketers) over the last 10 years. Brands and companies never had to worry about those who did not like their products/services having a voice – however, the invention of the Web changed all of that. Robyn Luymes talked about how the web, influential bloggers and their voice forced brands to reevaluate the way they did business, their... Read More