Blog

December 4th, 2017

by AMAWM

For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything.” He was right about Interstates, and if asked about business today, he might say, “Today, it is now possible to do business end-to-end without seeing or speaking to another human.” In many respects, technology has removed humanity from business and customer experience. I believe the most successful companies are those who embrace technology without losing humanity.... Read More

January 20th, 2016

by Dan Gibson

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us through the process of how to tell your brand story using a well-known story arch. He used the boldSOCKS story as an example and took the audience on the boldSOCKS journey from initial concept to the current state, and even provided a sneak peak into the future for the creative and energetic brand. He outlined 5 story elements that will help with identifying the key moments of your... Read More