Blog

April 4th, 2017

by Dan Gibson

At our most recent luncheon event we were lucky to have Terrance Weinzierl join us to explain the vital role typography plays in marketing. Below are just a few of the top take aways from his insightful talk: Type is everywhere. Every sign, billboard, shirt label, smartphone app, website, restaurant menu. Any one room/location can easily have hundreds of types. Every individual letter was created by someone. There isn’t some magical program that generates the rest of the alphabet, numbers, and symbols after you create the first one or two. Fonts (especially for Terrance) are created using a combination of pen and paper, and electronic tools. Typically starts on paper or bar napkins. Then moves to the computer to elaborate on. Type is... Read More