December 8th, 2015

by Rebecca Dutcher

Managing the Customer Experience with CRM This guest blog is from one of our AMA West Michigan Sponsors, DPT. Henry Morley, founder and Managing Partner at DPT, has provided insight in CRM solutions and touches on information from recent presentations from Martha Pease, Empathy in Marketing and Jay Hidalgo, Developing You Demand Generation Processes.  Henry is a proven project leader and business strategist with more than 20 years experience helping companies grow and become more efficient. Demand Generation and lead management were primary topics at the November AMA luncheon. Jay Hidalgo’s message centered around defining six key ingredients to manage and generate demand to get prospects into your sales funnel. Aligning with that message, generating and managing leads needs to be included with... Read More