Blog

In Customer Experience, Bigger isn’t Better; Better is Better

December 4th, 2017

by AMAWM

For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything.” He was right about Interstates, and if asked about business today, he might say, “Today, it is now possible to do business end-to-end without seeing or speaking to another human.” In many respects, technology has removed humanity from business and customer experience. I believe the most successful companies are those who embrace technology without losing humanity.... Read More

5 Essential Tips for Summer Internship Success

June 24th, 2016

by Felicia Rowley

It’s that time of year when internships are in full swing for many students like myself. A lot of hard work and determination has occurred up to this point. You’ve probably gotten a year or two of college under your belt and have become passionate about your career and major choice. This is exactly where your internship comes in! But as many of us know, internships don’t always play out the way you may expect. Good news is, there are ways around the “intern stereotype”.  As a seasoned intern coming into my senior year of college, I have come up with several tips to better your internship experience whether it’s the first, second, or even third! 1.Talk with Your Boss Regularly Although it... Read More

Event Preview: Jason Dodge of BlackTruck Media + Marketing

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More