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Latest Podcast & Blog Updates
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense […]
Read MoreHow Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. About the Speaker, Dan McGraw- DPT Solutions Having spent more than 20 years connecting people, processes, and technology to drive business […]
Read MoreMarketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with […]
Read MoreUpcoming Events: Post-Sale Data and the Hidden Intelligence You Can’t Find
WHEN: Tuesday, April 9, 2024 from 11:30am - 1pm
WHERE: GVSU Seidman Center - Downtown GR, 50 Front Ave SW, Grand Rapids, MI, 49504
Post-Sale Data and the Hidden Intelligence You Can’t Find
In a world in which data is king, and Artificial Intelligence is all the buzz, it’s time to get serious about operational data. While we all want to land the new deal and be found through all the cool marketing tech, let's figure out what our existing data can tell us about our customers. Let’s also figure out how organized and relational data will position our businesses for the adoption of purposeful AI and customer experience like never before.
Key Takeaways:
1. We made the sale, now what? Determining what data is important to our business and how it can lead to new and cross-sell opportunities.
2. What is relational data and why should marketing care?
3. How to position your business for the adoption and use of Artificial intelligence outside of the public-facing fun stuff.
About the Speaker:
Dan McGraw, CEO and Founder, DPT Solutions
Dan McGraw is the CEO of DPT Solutions, a business strategy and digital transformation software company located in Grand Rapids, MI. Dan has spent 25 years in the Technology space, specializing in leading organizational transformation initiatives. Prior to joining DPT, Dan served as a Chief Operating Officer at a West Michigan-based firm serving large healthcare and retail customers throughout the Midwest. With experience as both a client and a vendor, Dan has a unique ability to bridge the gap between business strategy and technology.
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