It's Not Web 2.0. It's Not Web 3.0. It's simply life.
Peter Shankman will address American Marketing Association members and guests at a special gathering of the AMA at One Haworth Center in Holland. Peter’s presentation will be followed by a beer and wine happy hour and book signing.
Date: November 12, 2009
Location: Haworth, One Haworth Center, Holland, Mich.
Time: 4-7 p.m.
Cost: Member/Students $25.00
Non-Member $40.00
Shuttle: A shuttle bus from Grand Rapids to Holland and back is being offered to the first 25 interested registrants. Contact Jorri at .(JavaScript must be enabled to view this email address) to sign up for the bus and to find out the pickup/dropoff location.
About
We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! When Help a Reporter Out launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How?
The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.
Peter Shankman will discuss social networking, viral marketing and all the fun ways to use them and perhaps most important, why sometimes not using any of them is your best bet. He will show you how marketers, businesses, publicists, and everyday humans are:
Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives.
- Realizing that just because it exists, doesn’t mean you have to use it.
- Getting smarter about social networking every day.
- Learning that it’s not about making something viral, but about making something good.
About the Speaker:
Peter Shankman is an Entrepreneur, Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City. He is the founder of HARO (Help a Reporter Out) an online tool that connects reporters with knowledgeable sources on virtually every topic, and author of the book “Can We Do That?! Outrageous PR Stunts That Work— And Why Your Company Needs Them”. He is among the most knowledgeable and colorful architects of the social web and is single handedly redefining the world of marketing, advertising, PR and customer service. According to his Website, Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage.
Agenda
4:00 PM – Guests Arrive
4:05 PM – General Announcements & Welcome
4:15 PM – General welcome by Franco Bianchi, President and CEO of Haworth
4:20 PM – AMA introduces Peter Shankman
4:20 PM – 5:20PM – Peter Shankman Presentation
5:20 PM – 5:35PM – Q & A with Peter Shankman
5:45 PM – 7:00PM Reception in Café at Haworth (Also book signing)
