Social Networking. Scott Monty & Ford have it Figured Out.
LOCATION CHANGE. EVENT NOW BEING HELD AT WATERMARK COUNTRY CLUB.
What a year it’s been for Ford:
-Stock price up from $1.65 to $12.11
-2009 vehicle sales up 33% for the year
-Market share up 2% to 16% – the first increase since 1995
and perhaps the most impressive stat of all:
-3.7 million Twitter impressions generated by their “Fiesta Movement”
Meet Scott Monty, the man behind Ford’s social networking success. Scott will share how Ford is leading the auto industry through the use of social media. He’ll explore how a century-old brand is able to be nimble, how a global approach is benefitting the company, and how consumers are responding to Ford’s presence on the web even as the entire global automotive industry continues to face extreme pressures and challenges.
About the Speaker
Scott Monty heads up social media at Ford as its Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities, which are being integrated into many facets of Ford’s business. Scott has worked for strategic marketing consultancy, crayon, and PJA Advertising + Marketing, a boutique B-to-B agency specializing in health sciences & high tech. Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking.
Scott received his Master’s in Medical Science from Boston University ‘s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the term “tweetup.”
When: March 25 from 11:30 a.m. to 1:00 p.m.
Where: Watermark Country Club
Register
