Marketing Across the Digital Divide
Many businesses’ online marketing efforts focus on the digitally literate and early adopters. However, there remains a larger percentage of the consuming public that struggles to keep up with advances — still learning to use basic technologies like text messaging or lacking consistent access to the Internet altogether. The central question for marketers seeking to tap the potential of this segment becomes one of how to best connect across the digital divide. Learning how to effectively communicate with both audiences is essential for successful marketing and business development experience.
With entertaining regional insights and case studies from diverse audiences such as local South Dakotan hamburger shops and flaxseed farmers all the way to the European Union, this session will show technologies and marketing techniques that work for late adopters and that every business should know how to use.
About the Speaker
Scott Meyer is the co-founder of 9 Clouds, a digital marketing and education firm that improves the digital literacy of businesses. A frequent speaker and teacher, Scott has taught around the world helping businesses and organizations of all sizes find effective digital solutions for their specific markets, from local hamburger shops in South Dakota to the European Union. He writes about how to use technology to live and work effectively from anywhere in the world at 9clouds.com/blog and makes a mean Spanish tortilla.
