Digital Insights & Analytics: Measuring What Matters
A link to the slides from our April 11th presentation can be found here.
What does success in digital marketing look like?
Social media and digital integration create new challenges in making educated decisions about your business and your marketing efforts. This is causing marketers across industries to scratch their heads wondering, how do they use the web to better understand their customers and gain insight to help their company grow?
Data is the future. In fact, there are hundreds of tools that can now formulate data about your owned media (company websites), paid media (advertising), and earned media (Facebook, Twitter and Social platforms). However, data is almost useless without analysis and insight drawn from that data.
Ken Burbary, digital marketing superstar (see biography, below), has helped Fortune 500 companies like General Motors, Delta Airlines and Microsoft monitor, measure and analyze their online marketing efforts to gain insights that drive their company’s web strategy. Ken will share tools, methods and tips that allow companies to monitor & measure the success of their digital efforts so they can make educated decisions about their customers and products.
About Ken
Ken Burbary is a professional web marketer and technologist with 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives and improve customer service by building strong digital relationships with their customers, and increasing sales.
Ken is currently the Vice President – Group Director of Strategy & Analysis at Digitas a global integrated marketing agency where he helps clients in many different industries to achieve business objectives through multichannel integration of digital, social media and mobile marketing initiatives.
Prior to his current role, Ken has served in Digital Marketing & Strategy roles at Ernst & Young and Big Communications. He was also the Chief Technology Officer at Campbell Ewald, a nationally focused advertising & marketing agency, working on integrated marketing strategies for Fortune 500 companies across the nation.
Date: April 12, 2011
Time: 11:30 a.m. to 1:00 p.m.
Location: Kent Country Club
Cost: $25 for members; $40 for nonmembers; $15 for students
Thank you to our media sponsor El Vocero!
