Marketing in a Highly Competitive Environment: The Founders Brewing Story
Last year, nearly 1,600 craft breweries in the country competed for our adult beverage dollars. With the tremendous growth and popularity of craft breweries, companies like Founders Brewing are doing everything they can to grab as much of the $7 billion industry.
Founders Brewing Company has evolved into one of the most highly recognized breweries in the United States. In 2009, Founders was ranked the second fastest growing brewery in the U.S. Ratebeer.com ranked Founders as the 4th best brewery in the world in 2010. The company has achieved many other noteworthy awards.
Learn what Founders Brewing is doing to compete and grow in this highly competitive industry. Mike Stevens will share how he and Dave Engbers turned a passion for hops into one of the largest craft breweries in Michigan.
Date: February 8, 2011
Time: 11:30 a.m. to 1:00 p.m.
Location: Kent Country Club
Cost: $25 for members; $40 for nonmembers; $15 for students
Register
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