How to Make the Bad News Go Away
Kelly Rossman McKinney from Truscott Rossman will join the AMA of West Michigan on Tuesday March 13th to discuss communications and crisis planning.
Kelly will take you through the 3 Steps to creating clear, level-headed strategic planning and messaging required to survive even your worst PR nightmare.
- Acknowledge – own it
- Apologize – apologize for it
- Amend – fix it
When: Tuesday March 13th from 11:30am to 1:00pm
Where: Kent Country Club Map & Directions
Cost: Members $25, Non-members $40, Students $15
Register Now!
Kelly is Lansing’s best-known and most-accomplished communications expert, evident by the results of all the MIRS/EPIC-MRA State Capitol Surveys. The poll of hundreds of Capital City insiders consistently ranks Kelly as the most effective public relations professional around — every single year the survey is conducted. Kelly pioneered issue management in Lansing and continues to pursue cutting edge work in field. She’s a certified crisis communicator, a nationally accredited public relations counselor (APR), and a member of the Public Relations Society of America’s (PRSA) distinguished College of Fellows — one of only three in Michigan.
