Segment. Market. Succeed.
Market Segmentation Tactics for Real World Success
Speaker: Steve Rogal, Masco Retail Cabinet Group
Effective market segmentation is the fuel that powers a marketing plan. Masco Retail Cabinet Group, marketers of powerful home improvement brands Kraftmaid, Mill’s Pride and others, has built their business around effective market segmentation. Steve Rogal will share real world implications of market segmentation from a B2B and B2C perspective. He will offer audience targeting insights that can help large corporations like his own, and small, independent businesses as well.
About the Speaker:
Steve Rogal is the Director of Dealer Development at Masco Retail Cabinet Group (leading brand KraftMaid) in Middlefield, OH. MRCG sells through over 1,000 independent dealers and large home centers such as The Home Depot and Lowes. Previously Rogal held various marketing leadership positions at 20-20 Technologies, McGraw-Hill, & the Attwood division of Steelcase.
When: April 22, 2010 | 11:30 a.m. to 1:00 p.m.
Where: Kent Country Club
