Web 2.0 – Putting it All Together
Web 2.0 – Walking the Line Between Personal and Organizational Branding
Christopher Barger
Director, Social Media
General Motors
There is no question that social media is an effective branding tool, both personally and for an organization. But how do you walk the line between personal branding and branding your organization?
Christopher is responsible for setting General Motors’ communications strategy in the emerging social media that make up “Web 2.0” (blogs, microblogging, wikis, podcasting, user-generated video networks, social networks, and others).
He and his team coordinate and counsel authors for GM’s corporate blogs, build and manage GM’s relationships with influential voices from across the social media landscape, and provide GM’s personal presence on networks like Twitter and Facebook, serving as the first online point of contact between many consumers and the company. Christopher and his team also develop new social media resources for GM content and information.
Date: December 14th
Time: 11:30 a.m. to 1:00 p.m.
Cost: $25 for members; $40 for nonmembers; $15 for students
Location: Kent Country Club
